Key partners are the external relationships engaged to create customer value. They can take a number of forms such as supplier or broker relationships, joint ventures, franchises or strategic alliances. The scholarly business literature addresses the optimal conditions and challenges presented by these different forms of partnerships.. Key Partners in Business Model Canvas. Key Partners is one of the building blocks of the Business Model Canvas and plays a crucial role in the success of a business. Once you understand your Value Chains, Key Resources, and Key Partners, it should be relatively easy to identify the key cost drivers and potential Opportunity Spaces for innovation.
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![The Business Model Canvas Better Than a Business Plan [+ Free Templates] Hustle to Startup](https://hustletostartup.com/wp-content/uploads/2018/08/key-partners-canvas.png "The Business Model Canvas Better Than a Business Plan [+ Free Templates] Hustle to Startup")
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A key partner can simply be defined as any entity a business needs to rely on to achieve its value proposition. In the Business Model Canvas, the Key Partners section lists external companies, suppliers, or parties an organization does business with to perform key activities and deliver customer value.. Types of key partners within digital business models shown in the biz model canvas. (1) Supply Partners. Supply partners are those that the digital business sources their Key Inputs from. This brings us to an interesting point…. Key inputs. Key inputs are the components that the offering and value proposition of the digital business is made of.
