Description. This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or.. The Challenge of Corporate Responsibility. To augment the Essential Knowledge Project, this essay discusses the perplexities and challenges of corporate social responsibility (CSR). The essay features the "what," "why," and "how" of CSR. As they help formulate CSR standards and give voice to organizations, public relations.
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RESPONSIBLE CORPORATIONS PARTNERS ASSOCIATES WORLD SOLAR POWERED CIRCUMNAVIGATION RECORD EXPEDITION
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Gu ̈nter Bentele is a Full Professor for Public Relations at the University of Leipzig, Germany, since 1994. This chair is a first for any German-speaking country. Prior to this, he was Associate Professor for Communication Science and Journalisms (between 1989 and 1994) at the University of Bamberg, Germany.. The role of PR is to build quality. communication that CSR does not recognize, but in synergy with the communication m anagement that. follows the political, social and historical environment.
