Sponsored Brands can offer shoppers a positive, holistic online shopping experience by working with complementary brand solutions like Brand Follow, Posts, and Stores.When used together, they help brands educate, convert, and build long-term relationships with shoppers by showcasing products through engaging creatives and serving fresh content in a brand's Store where they can opt-in to.. Unlike Sponsored Brands, you don't need to be a brand-registered seller to use them. According to Jungle Scout, 78% of third-party sellers use these ads. Sponsored Products ads mainly feature 3 things: the product image, title, and price. When shoppers click on the ad, they're taken directly to your product's listing.

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In 2019, Amazon told Congress it had 45 in-house brands selling approximately 158,000 products. We found that Amazon has now registered trademarks for more than 150 private-label brands, and market research firm TJI Research estimated the number of brands developed by others but sold exclusively on Amazon.com at 598 in 2019.. 14 minutes read. Modified on July 27, 2022. Table of Contents. Amazon Sponsored Products and Amazon Sponsored Brands are both PPC advertising products offered by Amazon. However, they are two different services that serve slightly different purposes. These services help sellers drive more traffic to their products and increase sales.